A. All signs on sites used for retail purposes with construction commencing after July 31, 1997, shall be required to be standardized with respect to a uniform size, color, material and lettering for the entire site; such signs shall include ground signs, wall signs, entrance signs and directory signs.

B. An application for conversion of an existing structure to a retail use or improvements to an existing retail site that involve alterations to the part of the building(s) on which existing wall signs and/or entrance signs are affixed shall include all signs on site or a standardization format for the same to be approved by the Planning Board.

C. An application for a new bar/restaurant or expansion of an existing bar/restaurant, where said business is the sole business on site, shall include all signs to be used on site or a standardization format for the same, to be approved by the Town Board.

D. Sign applications for existing retail stores shall also require an application to the Planning Board for approval of sign standardization for the site, e.g., the establishment of a standard for size, color, material and lettering for the entire site. The application fee for the Planning Board shall be established by Town Board resolution. Subsequent sign permits issued for an establishment on the site must conform to the Planning Board's approved standards.

Window signs shall be permitted in business or industrial districts subject to the following additional restrictions:

A. There shall be no more than one window sign per wall, except in the case of a building which has been divided into separate units, in which case one window sign per unit shall be allowed.

B. No window sign shall exceed 25 feet in length or six feet in height.

C. No window sign shall be painted, colored, etched or carved directly upon any display window.

D. No window sign shall be erected, constructed or maintained which shall obstruct more than fifty percent (.59$) of the total glass area of the building on which it is affixed 50% of any door.

Ground signs and monument signs shall be permitted in business and industrial districts and are subject to the following additional limitations and specifications:

A. Such signs shall only be permitted on a plot of ground on which a business or industry is conducted.

(1) When the primary use of the parcel is for the purposes of retail sales, there shall only be permitted one ground sign or monument sign on the parcel.

(2) When the primary use of the parcel is industrial use, there shall be permitted one ground sign or monument sign on each street frontage of the parcel.

B. No such ground sign shall exceed 15 feet in height from grade to the top of the sign structure, nor exceed 32 square feet in area; no such monument sign shall be greater than six feet in height above grade, nor more than 60 square feet in area. No monument sign shall be located within 10 feet of a street line.

C. There are no minimum height requirements for ground signs. However, should the ground sign be located within a radius of 30 feet of the corner formed by an intersecting road or highway, the ground sign shall not exceed 2 1/2 feet in height from elevation of the crown of adjoining roadway or, alternatively, be less than eight feet in height from grade to assure an unobstructed view to pedestrians and motorists.

D. No such sign shall be erected nearer than 10 feet to any property line.

E. When located in a nonlandscaped area, all signs shall be protected from vehicular damage by an approved curb and by a suitably shrubbed planting area, acceptable to a Building Inspector, that shall be equal in area to 1 times the area of the sign face. The sign or any part of the sign may not be located within two feet of the approved curb. All ground signs erected on sites developed after the date of adoption of this article must be located in a landscaped area and approved by the Planning Board at the time of site plan approval.

F. All ground sign structures shall be self-supporting structures erected on and permanently attached to concrete foundations. Foundations shall be designed to carry weight and wind load of the sign in soil in which it is placed. Such structures or poles shall be fabricated only from painted or galvanized steel or such other materials as may provide equal strength.

A. Each parcel shall, as a whole, be allowed one freestanding directory sign on the premises (in lieu of a permitted freestanding or ground sign). The maximum square footage and height of the directory sign shall be determined by the following table:

B. There are no minimum height requirements for directory signs. However, should the directory sign be located within a radius of 30 feet of the corner formed by an intersecting road or highway, the directory sign shall not exceed 2 1/2 feet in height from elevation of the crown of the adjoining roadway or, alternatively, be less than eight feet in height from grade to assure an unobstructed view to pedestrians and motorists.

C. Directory signs shall only be permitted on a plot of ground on which the business or industry is conducted and only as an accessory thereto.

D. No directory sign may be erected nearer than 10 feet to any property line.

E. When located in a nonlandscaped area, all signs shall be protected from vehicular damage by an approved curb and suitable shrubbed planting area, acceptable to the Commissioner of Planning and Development, that shall be equal in area to 1 times the area of the sign. The sign or any part of the sign may not be located within two feet of the approved curb.

F. All directory signs for sites developed after the date of the adoption of this article must be located in a landscaped area and approved by the Planning Board at the time of site plan approval. All directory sign structures shall be self-supporting structures erected on and permanently attached to concrete foundations. Foundations shall be designed to carry weight and wind load of the sign in soil which it is placed. Such structures or poles shall be fabricated only from painted or galvanized steel or such other materials as may provide equal strength.

Signs in gasoline and/or petroleum filling stations and/or garages respecting the selling price of gasoline, car parts and car accessories shall be permitted subject to the following additional restrictions and specifications:

A. Signs for the advertisement of the selling price of gasoline, car parts and car accessories used by gasoline filling stations, garages and battery and tire service stations shall be limited to:

(1) One price sign not to exceed three feet by four feet or 12 square feet, with changeable uniform letters, together with the grade, if any, of the gasoline. The price sign shall be mounted on the logo-pylon at least eight feet from grade but no more than 15 feet above grade or mounted on the building at least eight feet from grade, but no more than 15 feet above grade or above the building roofline. Such sign shall conform with all other requirements of this chapter.

(2) A sign or placard on any pump or dispensing device not less than seven inches in height and eight inches in width, nor larger than 12 inches in width, and stating clearly and legibly in numbers of uniform size the selling price or prices per gallon of such gasoline so sold or offered for sale from that pump or other dispensing device, together with the grade, if any, of the gasoline.

B. No other sign or placard stating or referring to the price or prices of gasoline shall be placed or maintained on any Part of the premises upon which gasoline is sold or offered for sale or upon which any gasoline filling station, garage and battery and tire service station business is conducted.

Signs exclusively directing traffic or parking on premises open to the public and not constituting governmental signs shall be permitted in business or industrial districts, subject to the approval of the Commissioner of Planning and Development as to the number and location adequate to provide for a safe and controlled flow of traffic and parking on the premises. Such signs shall not exceed four square feet in area and not exceed 2 1/2 feet in height to the top of the sign structure. Such signs may be double-faced but may not exceed eight inches in depth. Indirect illumination is the only permissible method for illumination of directional signs. Directional signs shall not be subject to the restrictions of § 213-404A, nor shall such signs be counted as ground signs for the purpose of that subsection.

A.sign upon the marquee of a theater shall be subject to the requirements of § 213-400C, F, G, I, J and K. Moveable copy shall be permitted on a theater marquee sign. However, when a theater marquee sign is visible from a residentially zoned or used parcel, then moveable copy shall not be permitted.

Changeable-copy signs shall be permitted in business in industrial districts and are subject to the following additional limitations and specifications:

A. Changeable-copy signs may only be erected as wall, entrance or window signs.

B. The copy on any changeable-copy sign may not be changed more frequently than once every 30 days. Should the copy or any changeable-copy sign be changed two or more times within a thirty-day period, the permit for such sign shall be deemed to have expired at the time of the second change of copy.

C. No changeable-copy sign shall exceed 20 feet in length or six feet in height or be located more than 15 feet above ground.

D. Such signs shall be made of durable material capable of withstanding the wind, rain, snow and other weather conditions and firmly fastened to the building to which it is attached. If a changeable-copy sign is erected as a wall or entrance sign, such sign may not be made of cardboard or any other paper product.

E. No such sign shall be erected, constructed or maintained where the copy of such sign shall be changed by placing or adhering any new copy over preexisting copy.

To encourage harmony in design and aesthetics, the maximum Sign areas for certain entrance, wall, freestanding, or ground and directory signs, as set forth in this article, may be increased by the percentages as provided for herein. A separate bonus is granted for compliance with each of the criteria and the area is cumulative, but the percentage increase is based on the original sign area limitation:

A. Entrance or wall signs may be increased as follows:

(1) Twenty percent when all the lettering and background is uniform in style and color for signs in a shopping center or for any three consecutive separate establishments.

(2) Ten percent if the wall sign is the only sign identifying the establishment.

(3) Five percent if the sign is designed to contain only the name or logo of the establishment without advertisement of any products sold on the premises.

B. Freestanding or ground signs may be increased as follows:

(1) Twenty percent when the sign is installed in an approved curb and suitably shrubbed planting area that shall be equal in area to three times the area of the sign and the sign is approved by the Planning Board. The landscaped area must be in addition to any landscaped area required for the specific zone.

(2) Ten percent if the ground sign is the only sign identifying the establishment.

(3) Five percent if the sign is designed to contain only the name or logo of the establishment without advertisement of any products sold on the premises.

C. Directory signs may be increased as follows:

(1) Twenty percent when the sign is installed in an approved curb and suitably shrubbed planting area that shall be equal in area to three times the area of the sign and the sign is approved by the Planning Board. The landscaped area must be in addition to any landscaped area required for the specific zone.

(2) Ten percent when the sign utilizes uniform coloring and lettering for all establishments listed on the directory sign.

(3) Ten percent if the directory sign is the only sign identifying the establishment.

D. This section does not apply to changeable-copy signs, temporary signs or signs in residential districts.